Privacy Policy

The Squareless Group Last updated: 24 August 2026

1. Who We Are

The Squareless Group ("we," "us," "our") is a UK-based acquisition company. This policy explains what personal data we collect through our website, why we collect it, and what rights you have over it.

We are the data controller for the purposes of UK GDPR and the Data Protection Act 2018.

Contact details: The Squareless Group Ltd. 20 Wenlock Road, London, England, N1 7GU Email: [email protected]

2. What Information We Collect

We collect information you provide directly to us, including:

Enquiry form: full name, business name, email address, phone number, and the details you share about your business

Booking a call: full name, email address, phone number, and your selected time zone

Automatically, via cookies and analytics: IP address, browser type, pages visited, and general usage data (see Section 8)

We do not collect payment information, as we do not process payments through this website.

3. How We Use Your Information

We use the information we collect to:

Respond to your enquiry and understand your business

Schedule and confirm calls you book with us

Send you email updates related to your enquiry

Send SMS confirmations or reminders about a booked call

Improve our website's performance and user experience

Comply with our legal and regulatory obligations

We do not use your information for advertising or marketing campaigns, and we do not sell or rent your information to third parties.

4. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases:

Legitimate interests — to respond to enquiries and operate our business

Consent — where you've explicitly agreed, such as ticking the consent box on our enquiry form, or opting in to SMS communications

Legal obligation — where we're required to retain records for regulatory or tax purposes

You can withdraw consent at any time by contacting us (see Section 10).

5. How We Share Your Information

We share limited information with trusted third-party service providers who help us run this website and respond to enquiries, including:

GoHighLevel — our website, CRM, and booking platform provider.

These providers process data on our behalf and are contractually bound to protect it. We do not share your information with any other third party for their own marketing purposes.

Some of these providers may process data outside the UK/EEA. Where this happens, we rely on appropriate safeguards such as Standard Contractual Clauses to ensure your data remains protected.

6. Data Retention

We keep enquiry and booking information for as long as necessary to respond to you and maintain our business records, and no longer than 24 months from your last contact with us. If we acquire your business, relevant records are retained in line with standard company and tax record-keeping requirements.

7. Your Rights

Under UK GDPR, you have the right to:

Access the personal data we hold about you

Correct inaccurate data

Request deletion of your data

Object to or restrict how we process your data

Request a copy of your data in a portable format

Withdraw consent at any time

To exercise any of these rights, contact us at [email protected]. If you're unhappy with how we've handled your data, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

8. Cookies

Our website uses cookies to operate correctly and understand how visitors use it. This may include:

Essential cookies — required for the website and booking widget to function

Analytics cookies — help us understand site usage (only set with your consent, where required)

You can control or disable cookies through your browser settings. Disabling essential cookies may affect how parts of the site work, including the booking calendar.

9. SMS and Email Communications

If you provide your phone number and opt in, we may send SMS messages related to your enquiry or a booked call, such as confirmations or reminders. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time, or HELP for assistance.

10. Data Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

11. Changes to This Policy

We may update this policy from time to time. The "Last updated" date at the top reflects the most recent revision. Continued use of our website after changes constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this policy or how we handle your data, contact us at:

Email: [email protected] Address: 20 Wenlock Road, London, England, N1 7GU